Legal
Privacy Policy
Last updated: February 17, 2026
Reference Business Consulting LLC ("RBC", "we", "us", or "our"), registered in the Kingdom of Saudi Arabia, is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website rbcl.sa and use our services.
01Information We Collect
We collect information you voluntarily provide to us when you fill out our contact or consultation request forms, including: • Full name • Company name • Email address • Phone number • Service interest • Message content We also automatically collect certain technical information when you visit our website, including your IP address, browser type, operating system, referring URLs, pages viewed, and time spent on pages. This data is collected through cookies and similar tracking technologies, subject to your consent.
02How We Use Your Information
We use the information we collect for the following purposes: • To respond to your inquiries and consultation requests • To provide and improve our consulting services • To send you relevant communications about our services (only with your consent) • To analyze website usage and improve user experience • To comply with legal obligations and protect our legitimate interests
03Cookies and Tracking Technologies
We use the following tracking technologies on our website, which are only activated after you provide your explicit consent: • Google Analytics (GA4) — to analyze website traffic and user behavior • Google Tag Manager — to manage marketing and analytics tags • Microsoft Clarity — to understand how users interact with our website through session recordings and heatmaps • Vercel Analytics — to monitor website performance You can manage your cookie preferences at any time through the cookie consent banner that appears when you first visit our website. If you decline cookies, no tracking technologies will be activated, and your browsing will not be tracked.
04Data Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information with: • Service providers who assist us in operating our website and delivering our services (e.g., Resend for email delivery) • Analytics providers (Google, Microsoft, Vercel) — only when you have consented to cookies • Legal authorities when required by law or to protect our rights All third-party service providers are contractually obligated to protect your information and use it only for the purposes we specify.
05Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. Contact form submissions are retained for as long as necessary for legitimate business purposes. When your personal data is no longer required, we will securely delete or anonymize it.
06Your Rights
If you are located in the European Economic Area (EEA) or the United Kingdom, you have the following rights under the General Data Protection Regulation (GDPR): • Right of access — to request a copy of the personal data we hold about you • Right to rectification — to request correction of inaccurate data • Right to erasure — to request deletion of your personal data • Right to restrict processing — to request we limit how we use your data • Right to data portability — to receive your data in a structured, machine-readable format • Right to object — to object to processing of your personal data • Right to withdraw consent — to withdraw your consent at any time (e.g., for cookies) To exercise any of these rights, please contact us at info@rbcl.sa. We will respond to your request within 30 days.
07Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data transmission (HTTPS), secure server infrastructure, and access controls. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.
08International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence, including Saudi Arabia and the United States (where some of our service providers are located). These countries may have data protection laws that differ from those in your jurisdiction. Where we transfer personal data outside the EEA or UK, we ensure appropriate safeguards are in place, including standard contractual clauses approved by the European Commission.
09Children's Privacy
Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal data from a child, we will take reasonable steps to delete it promptly.
10Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.
11Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us: Reference Business Consulting LLC Building S4, Roshn Business Front Airport Road, Ground Floor, Levels 1 & 2 Riyadh, Saudi Arabia Email: info@rbcl.sa Phone: +966 54 336 2209